Google Search Console & SEO Tools — Step-by-Step Setup

Part 1 — Google Search Console (GSC)

1. Open https://search.google.com/search-console and sign in with your Google account (use company account, not personal).
2. Click Add property → choose URL prefix: https://balajisoftwares.com
   Tip: Domain property (balajisoftwares.com) is better long-term but requires DNS TXT record at your registrar.
3. Select verification method: HTML tag (recommended for this website).
4. Copy the meta tag Google gives you. Example:
   <meta name="google-site-verification" content="ABC123xyz..." />
5. Log in to Admin → Customize → SEO on your website.
6. Paste the verification code (content value only) into Google Search Console Verification field → Save.
7. Return to GSC and click Verify. Wait up to 24 hours if first attempt fails.
8. After verified: go to Sitemaps → Add new sitemap → enter sitemap.xml → Submit.
9. Also submit: sitemap-pages.xml if listed separately in your sitemap index.
10. Go to URL Inspection → enter https://balajisoftwares.com/ → Request Indexing.
11. Request indexing for priority URLs (one per day max recommended):
    /bala-ji-softwares, /services/seo-services, /digital-marketing-services-chandigarh
12. Enable email alerts: GSC → Settings → Users and permissions → ensure your email gets coverage alerts.

Part 2 — Google Business Profile (GBP)

1. Go to https://business.google.com → Manage now.
2. Search for "Bala Ji Softwares" — claim existing listing or create new.
3. Enter exact business name: Bala Ji Softwares (must match website NAP).
4. Category: Marketing agency or Internet marketing service.
5. Add address (office address) OR service area: Pan India + your city.
6. Phone: +91 9896209197 — same as website header.
7. Website URL: https://balajisoftwares.com
8. Upload logo and cover photo (use brand blue #2072F3 theme).
9. Complete all sections: Services, Products, Q&A, Posts (weekly).
10. Copy your GBP public URL → paste in Admin → Customize → SEO → Google Business Profile URL.
11. Verify GBP via postcard, phone, or email as Google requests.

Part 3 — Google Analytics 4 (GA4)

1. Go to https://analytics.google.com → Admin → Create Property.
2. Property name: Bala Ji Softwares · Time zone: India · Currency: INR.
3. Create Web data stream for https://balajisoftwares.com.
4. Copy Measurement ID (format: G-XXXXXXXXXX).
5. In Admin → Customize → SEO, paste into Google Analytics ID field (if field exists) OR use GTM (below).
6. Verify Realtime report shows your visit after saving.

Part 4 — Google Tag Manager (GTM)

Your site already loads GTM from Admin settings (default: GTM-KKBSH6LD).

1. Log in to https://tagmanager.google.com.
2. Open container GTM-KKBSH6LD (or your container ID from Admin → SEO).
3. Ensure tags fire: GA4 Configuration, Google Ads conversion (if running ads), Meta Pixel (optional).
4. Use GSC + GA4 linked: GA4 Admin → Product links → Search Console → Link.
5. Publish container after any changes → test with Tag Assistant browser extension.

Part 5 — Bing Webmaster Tools

1. Go to https://www.bing.com/webmasters → Sign in with Microsoft account.
2. Add site: https://balajisoftwares.com
3. Choose Import from Google Search Console (fastest) OR verify via HTML meta tag (same as GSC — add to Admin → SEO).
4. Submit sitemap: https://balajisoftwares.com/sitemap.xml
5. Enable IndexNow if available (instant indexing for Bing/Yandex).

Part 6 — Screaming Frog Site Audit

1. Download Screaming Frog SEO Spider (free for 500 URLs): screamingfrog.co.uk/seo-spider
2. Mode: Spider → enter https://balajisoftwares.com → Start.
3. Fix all 4xx errors (Response Codes tab).
4. Fix duplicate titles and missing meta descriptions (Page Titles / Meta Description tabs).
5. Check Canonicals — every indexable page needs self-referencing canonical.
6. Export issue report → share with developer → re-crawl until clean.
7. Schedule monthly crawl to catch new 404s after content updates.

Part 7 — Rich Results & Schema Validation

1. Open https://search.google.com/test/rich-results
2. Test homepage URL — expect: Organization, WebSite, FAQPage, QAPage (AEO v48).
3. Test a service page — expect: Service, BreadcrumbList, FAQ.
4. Test a local landing page — expect: LocalBusiness or FAQ, BreadcrumbList.
5. Fix any errors shown → re-test until green.
6. Test Mobile-Friendly: search.google.com/test/mobile-friendly
7. Test PageSpeed: pagespeed.web.dev — target 80+ mobile score.

Part 8 — Social Profiles (Off-Page SEO)

Update Admin → Social Links with real URLs (not #). Same NAP everywhere.

Weekly SEO Maintenance Checklist

• GSC → Performance → check clicks/impressions trend
• GSC → Coverage → fix new errors
• GSC → Core Web Vitals → fix poor URLs
• Submit 5–10 new location pages for indexing (after publishing)
• Admin → Link Building → submit 10–15 directory listings
• Publish 1 blog post (internal links to services + locations)
• GBP → add 1 post + respond to reviews
• Check brand query "Bala Ji Softwares" ranking in Google

Admin Panel Quick Reference

Related PDF Guides

• SEO Update Guide v44–v48 — /seo-update-guide
• Link Building Guide — /link-building-guide
• All SEO Guides — /seo-guides

© Bala Ji Softwares · Step-by-step SEO setup · balajisoftwares.com